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Content Creation Manifesto #6 – Spelling counts
You really do only have one chance to make a first impression. Trite, but true. But it's not just about grammar and spelling, it's about readability. Is your writing clear enough that your ideas can...
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Content Creation Manifesto #7 – Automation is personal
If you're only publishing your content in one place, it may be just as pointless as not writing at all. Some people rarely open email newsletters, but they'll click on a link in Twitter or Facebook....
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Content Marketing à la Carte: Mix and match these three types of online content
Other posts in this series:Content Marketing à la Carte, Part Two: The connective pieceContent Marketing à la Carte, Part Three: The core piece For someone who is just starting to produce content...
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Content Marketing à la Carte, Part Two: The connective piece
Other posts in this series:Content Marketing à la Carte: Mix and match these three types of online content (Part One: The thought piece)Content Marketing à la Carte, Part Three: The core piece...
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Content Marketing à la Carte, Part Three: The core piece
Other posts in this series:Content Marketing à la Carte: Mix and match these three types of online content (Part One: The thought piece)Content Marketing à la Carte, Part Two: The connective piece The...
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How different types of online content can help you build a relationship with...
For more information about these three different types of online content, please see the Content Marketing à la Carte series. While I commented briefly at the end of the series that one type of content...
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Is it okay to go back and edit your published blog posts?
As part of the process of writing my books, I've been reviewing a lot of my archived blog posts. That's brought up the question of whether it's okay to edit blog posts, essentially changing history (as...
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Content Marketers, don’t let your blog fade away…
It might start with an innocent thought like, "Well, it's okay if I don't post this week, I posted last week." But if you eventually find yourself saying, "I hope no one clicks on that 'Blog' tab on...
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How to turn a long article or book chapter into bite-size blog posts
I've long talked about the danger of trying to write the article of a lifetime, and advised you to break up longer articles – especially if you're trying to make more than one point. People who visit...
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Five reasons to write an article, not an ad
At a recent event for business owners, a lot of people were talking about the best way to spend your advertising dollar. My advice? Use your advertising dollar to create a blog where you post...
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